Campaign Direction for Yezdi 2024 ADVENTURE
Agency: Altertype
Client: JAWA Yezdi
Born in the nature, for adventure.
A story that turns the motorcycle from a machine to a living thing, deeply connected to different landscapes. The campaign shows the bike's raw spirit, blending, changing, and surviving tough environments. Using animal view and colors that hide, the Yezdi Adventure appears not as a winner over nature, but as part of it. Each shot tells how the motorcycle becomes one with the wild, tough, changing, and truly part of the world it moves through.