Citroëverse
As a conceptual project developed by an innovative strategist, the Citroëverse represents a groundbreaking metaverse strategy for Citroën that aims to revolutionize automotive brand engagement through immersive virtual experiences. Personally conceived to target the global market, especially the young demographic in India, the concept introduces virtual showrooms, interactive car launches, and digital test drives. By leveraging emerging technologies and platforms like Snapchat and Roblox, the project demonstrates how a forward-thinking approach can transform automotive marketing, positioning Citroën at the intersection of technology, user experience, and digital innovation. The concept showcases the potential of reimagining brand interactions in virtual environments, offering unprecedented vehicle customization and access to new customer segments.